Global Marketing Automation Software Market 2014-2018

世界のマーケティング・オートメーション・ソフトウェア市場動向(2014-2018)

◆タイトル:Global Marketing Automation Software Market 2014-2018
◆商品コード:IRTNTR3271
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年1月24日
◆ページ数:61
◆資料形式:pdf / 英語
◆納品方法:Email
◆調査対象地域:グローバル
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【資料の概要】

本調査レポートでは、"世界のマーケティング・オートメーション・ソフトウェア市場動向(2014-2018)"について調査・分析し、エグゼクティブサマリー、市場概観、市場規模及び予測、主要地域別分析、主要国別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析等の情報をお届けいたします。

TechNavio’s analysts forecast the Global Marketing Automation Software market to grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key factors contributing to this market growth is increased demand for predictive analytics. The Global Marketing Automation Software market has also been witnessing the integration of cloud computing with marketing automation. However, the right selection of vendors could pose a challenge to the growth of this market.
TechNavio’s report, the Global Marketing Automation Software market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC region; it also covers the Global Marketing Automation Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this space include IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.
Other vendors mentioned in the report are Market2Lead Inc., Responsys Inc., RightNow Technologies Inc. and SmartFocus.
Key questions answered in this report:
What will the market size be in 2018 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.

【資料の目次】

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.1.1 Event and Loyalty Management
06.1.2 Marketing Resource Management
06.1.3 Marketing Performance Management
06.1.4 Campaign Management and Interactive Marketing
06.2 TechNavio Survey Analysis
06.3 Market Size and Forecast
06.4 Five Forces Analysis
07. Market Segmentation by Deployment Model
07.1 Global Marketing Automation Software Market by On-premises Deployment Model
07.1.1 Market Size and Forecast
07.2 Global Marketing Automation Software Market by On-demand Deployment Model
07.2.1 Market Size and Forecast
08. Geographical Segmentation
09. Key Leading Countries
09.1 USA
09.2 UK
09.3 Germany
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Vendor Analysis 2013
17.2 Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 SAP AG
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAS Institute Inc.
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Overview of Marketing Automation Software Tools
Exhibit 3: Majorly Deployed Tools of Marketing Automation Solutions
Exhibit 4: Global Marketing Automation Software Market 2013-2018 (US$ billion)
Exhibit 5: Global Marketing Automation Software Market by Deployment Model 2013
Exhibit 6: Global Marketing Automation Software Market by On-premises Deployment Model 2013-2018 (US$ billion)
Exhibit 7: Global Marketing Automation Software Market by On-demand Deployment Model 2013-2018 (US$ billion)
Exhibit 8: Global Marketing Automation Software Market by Geographical Segmentation 2013
Exhibit 9: Global Marketing Automation Software Market by Vendor Ranking 2013
Exhibit 10: List of Major Campaign Management and Interactive Marketing Vendors
Exhibit 11: List of Major Marketing Resource Management Vendors
Exhibit 12: List of Event and Loyalty Management Vendors
Exhibit 13: List of Marketing Performance Management Vendors
Exhibit 14: Business Segmentation: IBM Corp.
Exhibit 15: Business Segmentation: Oracle Corp.
Exhibit 16: Business Segmentation: SAP AG
Exhibit 17: Business Segmentation: SAS Institute Inc.



【掲載企業】

IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[世界のマーケティング・オートメーション・ソフトウェア市場動向(2014-2018)] (Global Marketing Automation Software Market 2014-2018 / IRTNTR3271)販売に関する免責事項
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