Global Location-based Search and Advertising Market 2012-2016

世界の位置情報基盤の検索・広告市場動向(2012-2016)

◆タイトル:Global Location-based Search and Advertising Market 2012-2016
◆商品コード:IRTNTR1934
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2013年1月30日
◆ページ数:44
◆資料形式:pdf / 英語
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【資料の概要】

本調査レポートでは、"世界の位置情報基盤の検索・広告市場動向(2012-2016)"について調査・分析し、エグゼクティブサマリー、市場概観、市場規模及び予測、主要地域別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析等の情報をお届けいたします。

TechNavio’s analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by certain notable global brands. However, the increasing concern about privacy could pose a challenge to the growth of this market.

TechNavio’s report, the Global Location-based Search and Advertising Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA and the APAC regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are Foursquare Labs Inc. Jiepang API, Loopt Inc.

The other vendors mentioned in the report are AdMoove, AT&TMobility, BhartiAirtelLtd., BLIPSystemsA/S, ChalkBoard Pte Ltd., FranceTelecomSA, MTNGroupLtd., NavteqCorp., Placecast, PoyntCorp., ProximusMobilityLLC, QypeGmbH, ScanbuyInc., ShopkickInc., Taganode, TaptuLtd., TeleCommunicationSystemsInc., Telemap Ltd., TeleNav Inc., TomTom Inc., VodafoneGroupPLC, xAD Inc., and Xtify Inc.

Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Product Offerings
04. Market Landscape
04.1 Market Size and Forecast
04.2 Location-based Search and Advertising Ecosystem
04.3 Function of Location-based Advertising Ecosystem
04.4 Types of Location-based Advertising
04.5 Location-based Search and Adverting Stakeholders
04.6 Five Forces Analysis
05. Geographical Segmentation
06. Vendor Landscape
Location-based Search and Advertising Providers
07. Buying Criteria
08. Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Key Vendor Analysis
13.1 Foursquare Labs Inc.
Business Overview
Key Information
SWOT Analysis
13.2 Jiepang API
Business Overview
Key Information
SWOT Analysis
13.3 Loopt Inc.
Business Overview
Key Information
SWOT Analysis
13.4 AdMoove Inc.
Business Overview
Key Information
SWOT Analysis
14. Other Reports in this Series

List of Exhibits:
Exhibit 1: Global Location-based Search and Advertising Market 2012-2016 (US$ billion)
Exhibit 2: Location-based Search and Advertising Ecosystem
Exhibit 3: Function of Location-based Advertising Ecosystem
Exhibit 4: Types of Location-based Search and Advertising Services
Exhibit 5: Location-based Search and Advertising Stakeholders
Exhibit 6: Location-based Search and Advertising Market by Geographical Segmentation 2012



【掲載企業】

Foursquare Labs Inc. Jiepang API, Loopt Inc., AdMoove, AT&TMobility, BhartiAirtelLtd., BLIPSystemsA/S, ChalkBoard Pte Ltd., FranceTelecomSA, MTNGroupLtd., NavteqCorp., Placecast, PoyntCorp., ProximusMobilityLLC, QypeGmbH, ScanbuyInc., ShopkickInc., Taganode, TaptuLtd., TeleCommunicationSystemsInc., Telemap Ltd., TeleNav Inc., TomTom Inc., VodafoneGroupPLC, xAD Inc., Xtify Inc.

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[世界の位置情報基盤の検索・広告市場動向(2012-2016)] (Global Location-based Search and Advertising Market 2012-2016 / IRTNTR1934)販売に関する免責事項
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