調査レポートカテゴリー： Infiniti Research TechNavio, サービス/金融, 世界

Global Internet Ad Spending Market 2017-2021

インターネット広告支出の世界市場

◆タイトル：Global Internet Ad Spending Market 2017-2021
◆商品コード：IRTNTR13751
◆調査・発行会社：Technavio (Infiniti Research Ltd.)
◆発行日：2017年8月2日
◆ページ数：72
◆資料形式：PDF / 英語
◆納品方法：Eメール（受注後24時間以内）
◆調査対象地域：グローバル
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【資料の概要】

当調査レポートでは、インターネット広告支出の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、インターネット広告支出の世界市場規模及び予測、種類別分析、デバイス別分析、地域別分析/市場規模、主要国別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。Technavio社はインターネット広告支出の世界市場が2017-2021年期間中に年平均9.44%成長すると予測しています。当レポート上に記載されている主な企業は• Facebook• Google• LinkedIn• Twitter等です。

About Internet Ad SpendingInternet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits. The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online advertising.

Technavio’s analysts forecast the global internet ad spending market to grow at a CAGR of 9.44% during the period 2017-2021.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global internet ad spending market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of Internet ads and by different region in the global Internet ad spending market.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Internet Ad Spending Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• Facebook
• Google
• LinkedIn
• Twitter

[Other prominent vendors]
• BCC
• Deutsche Telekom
• IAC
• Pinterest
• Tumblr

[Market driver]
• Increasing customer base
• For a full, detailed list, view our report

[Market challenge]
• Rising complexity in integration
• For a full, detailed list, view our report

[Market trend]
• Growing M&A in online advertising
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

*** You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【資料の目次】

Table of Contents
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
• Market outline

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by industry
• Global Internet ad spending market by industry
• Global Internet ad spending market by retail industry
• Global Internet ad spending market by automotive industry
• Global Internet ad spending market by financial services industry
• Global Internet ad spending market by electronics industry
• Global Internet ad spending market by others

PART 07: Market segmentation by type
• Global Internet ad spending market by type
• Global Internet ad spending market by search
• Global Internet ad spending market by banner ads
• Global Internet ad spending market by digital videos
• Global Internet ad spending market by others

PART 08: Market segmentation by device
• Global Internet ad spending market by device
• Global Internet ad spending market by mobile devices
• Global Internet ad spending market by laptops

PART 09: Geographical segmentation
• Global Internet ad spending market by geography
• Internet ad spending market in EMEA
• Internet ad spending market in APAC
• Internet ad spending market in Americas

PART 10: Key leading countries
• Internet ad spending market in US
• Internet ad spending market in UK
• Internet ad spending market in China
• Internet ad spending market in Japan

PART 11: Decision Framework

PART 12: Drivers and challenges
• Market drivers
• Market challenges

PART 13: Market trends
• Increasing use of social media for advertisement
• Growing M&A in online advertising
• Increasing growth in programmatic advertising
• Exponentially rising real-time bidding

PART 14: Vendor landscape
• Competitive scenario
• Key vendor analysis
• Other prominent vendors

PART 15: Appendix
• List of abbreviations

[List of Exhibits]
Exhibit 01: Global Internet ad spending market: Overview
Exhibit 02: Global Internet ad spending market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global Internet ad spending market share by industry 2016-2021 (% share of revenue)
Exhibit 05: Global Internet ad spending market by retail industry 2016-2021 ($ billions)
Exhibit 06: Global Internet ad spending market by automotive industry 2016-2021 ($ billions)
Exhibit 07: Global Internet ad spending market by financial services industry 2016-2021 ($ billions)
Exhibit 08: Global Internet ad spending market by electronics industry 2016-2021 ($ billions)
Exhibit 09: Global Internet ad spending market by others 2016-2021 ($ billions)
Exhibit 10: Global Internet ad spending market by type 2016-2021 (% share of revenue)
Exhibit 11: Global Internet ad spending market by search 2016-2021 ($ billions)
Exhibit 12: Global Internet ad spending market by banner ads 2016-2021 ($ billions)
Exhibit 13: Global Internet ad spending market by digital videos 2016-2021 ($ billions)
Exhibit 14: Global Internet ad spending market by others 2016-2021 ($ billions)
Exhibit 15: Global Internet ad spending market by device 2016-2021 (% share of revenue)
Exhibit 16: Global Internet ad spending market by mobile devices 2016-2021 ($ billions)
Exhibit 17: Global Internet ad spending market by laptops 2016-2021 ($ billions)
Exhibit 18: Global Internet ad spending market share by geography 2016-2021 (% share of revenue)
Exhibit 19: Internet ad spending market in EMEA 2016-2021 ($ billions)
Exhibit 20: Internet ad spending market in APAC 2016-2021 ($ billions)
Exhibit 21: Internet ad spending market in Americas 2016-2021 ($ billions)
Exhibit 22: Key leading countries 2016 (% share of revenue)
Exhibit 23: Internet ad spending market in US 2016-2021 ($ billions)
Exhibit 24: Internet ad spending market in UK 2016-2021 ($ billions)
Exhibit 25: Internet ad spending market in China 2016-2021 ($ billions)
Exhibit 26: Internet ad spending market in Japan 2016-2021 ($ billions)
Exhibit 27: Facebook: Recent developments
Exhibit 28: Google: Recent developments
Exhibit 29: LinkedIn: Recent developments
Exhibit 30: Other prominent vendors

【掲載企業】

Facebook, Google, LinkedIn, and Twitter.

Other Prominent Vendors in the market are: BCC, Deutsche Telekom, IAC, Pinterest, and Tumblr.

【資料のキーワード】

インターネット広告支出

【調査方法】

一次資料による調査（業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など）及び二次資料による調査（Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど）

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