Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
• Definitions
• End-user segments
• Base year and forecast period
• Market size calculation and segmentation
• Common currency conversion rates
• Vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Market overview
PART 05: Technology life cycle
PART 06: Market landscape
• Market size and forecast
• Five forces analysis
PART 07: Market segmentation by product
• Global AR market by mobile devices
• Global AR market by smart glasses
• Global AR market by HMDs
PART 08: Market segmentation by end-user
• Global mobile devices by end-user
• Global smart glasses by end-user
• Global HMDs by end-user
PART 09: Geographical segmentation
• Mobile devices
• HMDs
• Smart glasses
PART 10: Market drivers
• Increasing dependence on apps and proliferation of AR apps for numerous activities
• Use of AR technology for effective advertising
• Adoption of the crowdfunding strategy
• Growing interest has increased the number of developers
• Growing integration of AR in mobile devices and declining ASP of AR hardware
• Large-scale workforce automation
PART 11: Impact of drivers
PART 12: Market challenges
• Hardware limitations
• Lack of AR content
• Stringent government regulations
• Connectivity issues, low awareness, and high user expectations impacting AR adoption
• Low value addition of smart glasses to consumers
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Use of SLAM technology
• Emergence of depth-sensing cameras
• Development of pico projectors
• Technological advances in the field of AR
PART 15: Vendor landscape
• Competitive scenario
• Market vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
[List of Exhibits]
Exhibit 01: Ecosystem of global AR market
Exhibit 02: Classification of mobile devices
Exhibit 03: AR market size calculation
Exhibit 04: Key countries in global AR market
Exhibit 05: Currency exchange rates 2013-2015
Exhibit 06: Vendor offerings in global AR market 2016
Exhibit 07: Technology life cycle of AR
Exhibit 08: Global AR Market 2016-2021 ($ billions)
Exhibit 09: Global AR market by product 2016-2021 (% share)
Exhibit 10: Global AR market by mobile devices 2016-2021 ($ billions)
Exhibit 11: Global AR market for smart glasses 2016-2021 ($ billions)
Exhibit 12: Global AR market by smart glasses 2016-2021 (millions of units)
Exhibit 13: Global AR market by HMDs 2016-2021 ($ billions)
Exhibit 14: Global AR market by HMDs 2016-2021 (millions of units)
Exhibit 15: Global mobile devices by end-user 2016-2021 (% share)
Exhibit 16: Global mobile devices by enterprises 2016 (% share)
Exhibit 17: Global smart glasses by end-user 2016-2021 (% share)
Exhibit 18: Global HMDs by enterprises 2016-2021 (% share)
Exhibit 19: Key applications of HMDs in defense sector
Exhibit 20: Key benefits of HMDs in healthcare sector
Exhibit 21: Key applications of HMDs in industrial operations
Exhibit 22: Global AR market by geography 2016-2021 (% share)
Exhibit 23: Global AR market by geography 2016-2021 ($ billions)
Exhibit 24: Global mobile devices by geography 2016-2021 ($ millions)
Exhibit 25: Global HMDs by geography 2016-2021 ($ millions)
Exhibit 26: Global smart glasses by geography 2016-2021 ($ millions)
Exhibit 27: Mobile app market by region 2016 and 2021 (% share)
Exhibit 28: Impact of drivers
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Cinoptics: End markets served
Exhibit 31: ODG: Key sectors served
Exhibit 32: Sensics: End markets served
【掲載企業】
Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, Zappar.
【資料のキーワード】
拡張現実、モバイルデバイス、スマートグラス、HMD(ヘッドマウントディスプレイ)、拡張現実需要先
【調査方法】
一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)