PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market drivers
• Increase in outbound students
• Rising innovation in delivery platforms
• Emergence of English training for specific sectors
• Growing emphasis on quality preschool education
PART 06: Impact of drivers
• Impact of drivers
PART 07: Market challenges
• Increase in acceptance of Gaokao scores in foreign institutions
• Shortage of native English-speaking teachers
• Rise in stringent government regulations
• Less weightage for English in the Chinese education system
• Persistent threat from open sources
PART 08: Impact of drivers and challenges
PART 09: Market trends
• Increasing use of new technologies by vendors
• Rising globalization of business
• Emphasis on development of human capital
• Opportunities in tier 2 cities
PART 10: Market landscape
• Economic overview
• Global language learning market
• English language learning market in APAC
• English language training market in China
• Five forces analysis
PART 11: Market segmentation by end-users
• English language training market in China by end-users
• English language training market in China by individual learners
• English language training market in China by organizational learners
PART 12: Vendor landscape
• Competitive scenario
• Competitive benchmarking
PART 13: Key vendor analysis
• EF Education First
• iTutorGroup
• New Oriental Education & Technology Group
• Pearson English
PART 14: Other prominent vendors
PART 15: Appendix
• List of abbreviations
PART 16: Explore Technavio
[List of Exhibits]
Exhibit 01: Product offerings
Exhibit 02: Number of outbound postgraduate students 2012 and 2024 (in thousands)
Exhibit 03: Higher education institutions in China 2010-2014
Exhibit 04: Number of Chinese students in the US 2010-2015
Exhibit 05: Major online initiatives of vendors in the English language training market in China
Exhibit 06: Impact of drivers
Exhibit 07: Impact of drivers and challenges
Exhibit 08: Technologies used by English training companies
Exhibit 09: Distribution of Fortune 500 companies’ offices in China
Exhibit 10: Targeted enrollments 2015 and 2020 (in millions)
Exhibit 11: Major growing cities in the English language training market 2015
Exhibit 12: Global language learning market 2015-2020 ($ billions)
Exhibit 13: Revenue of various global language learning markets in 2015
Exhibit 14: English language training market in China 2015-2020 ($ billions)
Exhibit 15: Main entrance tests that the English language training market in China caters to
Exhibit 16: Five forces analysis
Exhibit 17: English language training market in China by end-users 2015-2020
Exhibit 18: English language training market in China by individual learners 2015-2020 ($ billions)
Exhibit 19: Preschool enrollments in China 2015-2020 (millions)
Exhibit 20: English language training market in China by organizational learners 2015-2020 ($ billions)
Exhibit 21: Vendor matrix
Exhibit 22: Key market developments
Exhibit 23: Key vendors: Strategic initiatives overview
Exhibit 24: EF Education First: Program offerings
Exhibit 25: iTutorGroup: Product offerings
Exhibit 26: New Oriental: Business segmentation by revenue 2015 (%)
Exhibit 27: Wall Street English: Course offerings
Exhibit 28: Pearson English Business Solutions: Product offerings
【掲載企業】
EF Education First, iTutorGroup, New Oriental Education & Technology, Pearson English, ChinaEdu, China Online Education, Disney Consumer Products, Global Education and Technology, RISE Education, TAL Education, UMeWorld, Xueda Education.
【資料のキーワード】
英語教育、英語学習、中国、企業、個人
【調査方法】
一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)