PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Consumer insights
• Market insights
PART 05: Global profile
PART 06: Market landscape
• Market overview
• Global oral care product market
• Global mouthwash market
• Five forces analysis
PART 07: Market segmentation by solvent
• Global mouthwash market by solvent
PART 08: Market segmentation by end-user
• Global mouthwash market by end-user
PART 09: Segmentation by action
• Global mouthwash market by action
PART 10: Geographical segmentation
• Global mouthwash market by geography
PART 11: Market drivers
• Increasing awareness of dental health and effective, easy, and quick solution to fight germs
• Recommendations from doctors and approvals from dental associations promoting market’s growth
• Requirement-specific functionalities
PART 12: Impact of drivers
PART 13: Market challenges
• Preference for primary oral care products over secondary products
• Low awareness about benefits of using mouthwashes
PART 14: Impact of drivers and challenges
PART 15: Market trends
• Demand for alcohol-free mouthwashes
• Introduction of flavored and herbal mouthwashes
PART 16: Vendor landscape
• Competitive landscape
• Key focus points for players
• Chattem
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Procter & Gamble (P&G)
• Other prominent vendors
PART 17: Explore Technavio
[List of Exhibits]
Exhibit 01: Product offerings
Exhibit 02: Consumer insights
Exhibit 03: World population 2009-2014 (billions)
Exhibit 04: World GDP per capita 2009-2014 ($)
Exhibit 05: Global employment to population ratio 2009-2014 (%)
Exhibit 06: Global beauty and personal care product market: Product categories
Exhibit 07: Global beauty and personal care product market 2015
Exhibit 08: Global beauty and personal care product market 2015 ($ billions)
Exhibit 09: Global oral care product market 2015-2020 ($ billions)
Exhibit 10: Global oral care product market 2015
Exhibit 11: Global mouthwash market 2015-2020 ($ billions)
Exhibit 12: Five forces analysis
Exhibit 13: Global mouthwash market by solvent 2015 (% revenue)
Exhibit 14: Global mouthwash market by end-user 2015 (% revenue)
Exhibit 15: Global mouthwash market by action 2015 (% revenue)
Exhibit 16: Global mouthwash market by geography 2015 (% share)
Exhibit 17: Global mouthwash market by geography 2020 (% share)
Exhibit 18: Mouthwash market in Europe 2015-2020 ($ billions)
Exhibit 19: Mouthwash market in North America 2015-2020 ($ billions)
Exhibit 20: Mouthwash market in APAC 2015-2020 ($ millions)
Exhibit 21: Mouthwash market in ROW 2015-2020 ($ millions)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Market share analysis 2015
Exhibit 25: Global digital overview 2015 (billions)
Exhibit 26: Chattem: Product segmentation
Exhibit 27: Colgate-Palmolive: Business segmentation by revenue 2015
Exhibit 28: Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 29: Colgate-Palmolive: Geographical segmentation by revenue 2015
Exhibit 30: GlaxoSmithKline: Business segmentation by revenue 2015
Exhibit 31: GlaxoSmithKline: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 32: GlaxoSmithKline: Geographical segmentation by revenue 2015
Exhibit 33: Johnson & Johnson: Business segmentation by revenue 2015
Exhibit 34: Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 35: Johnson & Johnson: Geographical segmentation by revenue 2015
Exhibit 36: P&G: Business segmentation by revenue 2015
Exhibit 37: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 38: P&G: Geographical segmentation by revenue 2015
【資料のキーワード】
マウスウォッシュ、洗口液、オーラルケア
【調査方法】
一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)