PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Industry overview
• Evolution of video streaming in China
• Video streaming working mechanism
• Chinese video streaming supply chain
• Recent developments in video streaming market in China
PART 06: Broadband infrastructure in China
• Broadband infrastructure in China: Overview
• Internet usage by occupation in China
• Money transactions made through internet
PART 07: Market landscape
• Global video streaming market
• Market size and forecast
• Five forces analysis
PART 08: Market segmentation by revenue
• Video streaming market share in China by revenue 2015-2020
• Comparison of video streaming market in China by revenue
• Video streaming market in China by advertisement revenue
• Video streaming market in China by copyright distribution revenue
• Video streaming market in China by value-added service revenue
• Video streaming market in China by revenue from other sources
PART 09: Market attractiveness
• Market attractiveness by mode of revenue generation
PART 10: Buying criteria
PART 11: Comparison of China with the global video streaming market
• Overview of Chinese market
• Chinese video streaming market compared to rest of world
PART 12: Market drivers
• Demand for affordable entertainment
• Scarcity of entertainment programs on state-operated TV
• Increase in video streaming on smartphones
PART 13: Impact of drivers
PART 14: Market challenges
• Government restrictions
• Internet connectivity issues
PART 15: Impact of drivers and challenges
PART 16: Market trends
• Ban on international television series
• Diversified video portfolio
• Growth in video streaming on smart TVs
PART 17: Vendor landscape
• Competitive scenario
• Key vendors
• Other prominent vendors
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
[List of Exhibits]
Exhibit 01: Product offerings
Exhibit 02: Evolution of video streaming in China
Exhibit 03: Video streaming working mechanism
Exhibit 04: Chinese video streaming supply chain
Exhibit 05: Investment made by major vendors for content purchases 2013-2015 ($ millions)
Exhibit 06: Percentage of TV programming and streamed content viewership in China 2015
Exhibit 07: Internet penetration by type of population 2011-2015
Exhibit 08: Internet browsing frequency in China 2015
Exhibit 09: Internet usage by occupation in China 2014-2015
Exhibit 10: Online money transactions
Exhibit 11: Video streaming market comparison of China and US by revenue 2015 ($ billions)
Exhibit 12: Video streaming market in China 2015-2020 ($ billions)
Exhibit 13: Five forces analysis
Exhibit 14: Video streaming market share in China by revenue 2015
Exhibit 15: Video streaming market share in China by revenue 2020
Exhibit 16: Video streaming market in China by revenue 2015-2020 ($ billions)
Exhibit 17: Video streaming market in China by advertisement revenue 2015-2020 ($ billions)
Exhibit 18: Top five sources of revenue in video streaming market in China through advertisements 2015
Exhibit 19: Video streaming market in China by copyright distribution revenue 2015-2020 ($ billions)
Exhibit 20: Video streaming market in China by value added service revenue 2015-2020 ($ billions)
Exhibit 21: Video streaming market in China by revenue from other sources 2015-2020 ($ billions)
Exhibit 22: Market attractiveness by mode of revenue generation
Exhibit 23: Buying criteria for video streaming market
Exhibit 24: Value of products exported from China 2015
Exhibit 25: Top five online streaming websites in China by number of unique visitors 2015 (millions)
Exhibit 26: Video streaming on smartphones by age 2015
Exhibit 27: Impact of drivers
Exhibit 28: Number of internet users in China 2011-2015 (millions)
Exhibit 29: Impact of drivers and challenges
Exhibit 30: List of banned content in China
Exhibit 31: Video streaming market share by vendors 2015 (revenue)
Exhibit 32: Price comparison of paid usage for top video streaming websites 2015
Exhibit 33: Streaming apps downloaded by users in 2015
【掲載企業】
Cntv.cn, iQIYI, Kankan, PPTV, Sohu, Tencent, Youku Tudou, 360 Kan, 56.com, Baidu Video, M1905, pps.tv, V.qq, Video Sina.
【資料のキーワード】
ビデオストリーミング、動画ストリーミング、中国、収入、広告、ビデオ配信
【調査方法】
一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)