Global Digital Signage Market 2016-2020


◆タイトル:Global Digital Signage Market 2016-2020
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆資料形式:PDF / 英語
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About Digital Signage

Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.

Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information. They are increasingly being used as an alternative to static signage due to the following advantages:
• Frequent and easy content updating
• Interactive abilities due to touch screens, movement detection, and image capturing
• Out-of-home advertising that shows video content along with traditional ads or messages
• Delivery of targeted messages to specific locations or consumers at specific times

Technavio’s analysts forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global digital signage market for 2016-2020. To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:
• Retail
• Quick service restaurants (QSRs) and other restaurants
• Education
• Healthcare
• Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)

Technavio’s report, Global Digital Signage Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• Cisco
• HP
• Panasonic
• Samsung

[Other prominent vendors]
• AU Optronics
• NEC Display Solutions
• Omnivex
• Planar Systems
• Sharp
• Sony
• BrightSign
• Intel
• KeyWest Technology
• LG
• Microsoft
• Scala
• Winmate.

[Market driver]
• Advantages over traditional advertisement boards
• For a full, detailed list, view our report

[Market challenge]
• Lack of awareness regarding benefits of digital signage
• For a full, detailed list, view our report

[Market trend]
• Increasing adoption by educational institutions
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.


PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Definitions
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by application
• Retail
• QSRs and other restaurants
• Education
• Healthcare
• Other segment

PART 07: Market segmentation by revenue source

PART 08: Geographical segmentation
• Global digital signage market by geography

PART 09: Market drivers
• Advantages over traditional advertisement boards
• Growing adoption in healthcare and banking sectors
• Growing popularity of interactive digital signage

PART 10: Impact of drivers

PART 11: Market challenges
• Lack of awareness about digital signage benefits
• Uncertain ROI
• Complex supply chain
• Growing e-commerce market

PART 12: Impact of drivers and challenges

PART 13: Market trends
• Increasing adoption in educational institutions
• Adoption of slimmer and smart digital signage displays
• Adoption of high-resolution displays
• Increased adoption of 3D displays for advertising

PART 14: Vendor landscape
• Competitive scenario
• Vendor analysis
• Key news

PART 15: Appendix
• List of abbreviations

PART 16: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Segmentation of global digital signage market
Exhibit 03: Global digital signage market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global digital signage market by application 2015-2020
Exhibit 06: Global digital signage market by revenue source 2015 and 2020
Exhibit 07: Global digital signage market by geography 2015-2020
Exhibit 08: Global digital signage market by geography 2015-2020 ($ billions)
Exhibit 09: Impact of drivers
Exhibit 10: Brick-and-mortar stores versus e-commerce 2015-2020
Exhibit 11: Impact of drivers and challenges


ADFLOW, Cisco, HP, Panasonic, Samsung, AU Optronics, NEC Display Solutions, Omnivex, Planar Systems, Sharp, Sony, BrightSign, Intel, KeyWest Technology, LG, Microsoft, Scala, Winmate.





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