Toilet Care Market 2015-2019

トイレ掃除用品の世界市場2015-2019

◆タイトル:Toilet Care Market 2015-2019
◆商品コード:IRTNTR7707
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2015年12月30日
◆ページ数:56
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
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【資料の概要】

当調査レポートでは、トイレ掃除用品の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、トイレ掃除用品の世界市場規模及び予測、製品別分析、主要国別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

Technavios market research analyst predicts the toilet care market to reach a market value of around USD 6 billion by the end of 2019. The growing awareness of health and hygiene in the developing countries is driving the growth of this market. The presence of bacteria such as Staphylococcus and E. coli and the flu virus in toilets can lead to diarrhea and other diseases. For instance, in Saudi Arabia, the outbreak of the MERS-CoV epidemic led the government to launch several health awareness campaigns with vendors providing antibacterial products.

The increasing demand from developing countries is also expected to contribute to the market growth during the forecast period. The vendors have been successful in giving a regional image to their products by employing locals in television commercials and by promoting their products through door-to-door promotions. For instance, during 2014, Reckitt Benckiser committed INR 100 crores for a five-year Dettol campaign in India to address the country’s hygiene and sanitation needs.

Toilet liquids accounted for nearly 50% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. Vendors in this segment have started offering premium toilet liquid products with added benefits. For instance, Elsan Toilet Liquid works as a toilet rinse and can be used in both flush and waste tanks.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
• Toilet liquid
• In-cistern
• Others (rim blocks, toilet cleaning systems, toilet care powders/tablets)

APAC accounted for 39% of the market share during 2014 and is predicted to retain its leadership until the end of 2019. China and India are the market leaders in this region. The rising hygiene awareness in this region is contributing to the growth of the market.

Vendors in this market are using various marketing initiatives to create hygiene awareness and increase the sales of their products. For instance, during 2014, the BLOO brand of toilet care had undergone a major revamp for its toilet care products. The new packaging embodies blister packs and bright colors with the aim to differentiate the product from other brands placed on retail shelves.

【資料の目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by product
• Global toilet care market
• Global toilet liquid market
• Global in-cistern market
• Global other toilet care products market

PART 07: Geographical segmentation
• Global toilet care market segmentation by geography
• APAC
• EMEA
• Americas

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape
• Competitive scenario
• Other prominent vendors

PART 15: Key vendor analysis
• Henkel
• Reckitt Benckiser
• SC Johnson and Son
• Unilever

PART 16: Appendix
• List of abbreviation

PART 17: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Global toilet care market
Exhibit 03: Global toilet care market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Toilet care market segmentation 2014 and 2019
Exhibit 06: Global toilet liquid market 2014-2019 ($ billions)
Exhibit 07: Global in-cistern market 2014-2019 ($ billions)
Exhibit 08: Global other toilet care products 2014-2019 ($ billions)
Exhibit 09: Global toilet care market segmentation by geography 2014
Exhibit 10: Top five key leading countries
Exhibit 11: Market drivers in the global toilet care market
Exhibit 12: Impact of drivers
Exhibit 13: Global toilet care market challenges
Exhibit 14: Impact of drivers and challenges
Exhibit 15: Trends in the global toilet care market
Exhibit 16: Company Name: Business segmentation by revenue 2014
Exhibit 17: Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 18: Henkel: Geographical segmentation by revenue 2014
Exhibit 19: Reckitt Benckiser: Business segmentation by revenue 2014
Exhibit 20: Reckitt Benckiser: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 21: Reckitt Benckiser: Geographical segmentation by revenue 2014
Exhibit 22: SC Johnson and Son: Business segmentation
Exhibit 23: Unilever: Business segmentation by revenue 2014
Exhibit 24: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 25: Unilever: Geographical segmentation by revenue 2014



【掲載企業】

Henkel, Reckitt Benckiser, S.C Johnson & Son, Unilever, Bombril, Church & Dwight, Clorox, Dabur, DAINIHON JOCHUGIKU, Ecover, Kao, Kobayashi Pharmaceutical, Nice Group, P&G, and Seventh Generation.


【資料のキーワード】

トイレ掃除用品、お手入れ、ケア製品

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[トイレ掃除用品の世界市場2015-2019] (Toilet Care Market 2015-2019 / IRTNTR7707)販売に関する免責事項
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