IPTV Market in South Korea 2016-2020

韓国のIPTV市場

◆タイトル:IPTV Market in South Korea 2016-2020
◆商品コード:IRTNTR8049
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2015年12月2日
◆ページ数:35
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:韓国
◆産業分野:電子
◆販売価格オプション(消費税別)
Single UserUSD2,000 ⇒換算¥226,000見積依頼/購入/質問フォーム
Five UserUSD2,500 ⇒換算¥282,500見積依頼/購入/質問フォーム
Enterprise License(全社内共有可)USD3,500 ⇒換算¥395,500見積依頼/購入/質問フォーム
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【資料の概要】

当調査レポートでは、韓国のIPTV市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、韓国のIPTV市場規模及び予測、種類別分析、製品別分析、需要先別分析、市場の成長要因、市場の課題、市場動向、競争状況などの情報をお届けいたします。

Technavios market research analyst predicts the IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.

The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a players statistics while watching a game and even see the content through a different perspective by controlling the camera angle.

Product segmentation and analysis of IPTV market in South Korea
-VoD
- Time shifted IPTV
- Live IPTV

The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.

Segmentation by end-user and analysis of the IPTV market in South Korea
-Enterprise customers
- Residential customers

Enterprise customers accounted for 55% of the market share during 2015. IPTV has been enjoying increased popularity in sectors such as hospitality, education, finance, media, energy, transport, and healthcare. These sectors have been dependent on IPTV to communicate better with their employees, satisfy compliance requirements improve training, set up additional revenue outlets and minimize travel costs.

The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.

The leading vendors in the market are -
SK Broadband
LG UPlus
KT

【資料の目次】

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Numerical figures
Conversion rate
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis

PART 06: Market segmentation by product type
IPTV market in South Korea by type
VoD IPTV market in South Korea
Time-shifted IPTV market in South Korea
Live IPTV market in South Korea

PART 07: Market segmentation by end-users
IPTV market in South Korea by end-users
IPTV market in South Korea by enterprises
IPTV market in South Korea by residential consumers

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
IPTV market in South Korea

PART 14: Appendix
List of abbreviations

PART 15: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: IPTV market segmentation in South Korea
Exhibit 03: IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 04: IPTV subscribers in South Korea 2015-2020 (millions)
Exhibit 05: Average subscription price of IPTV in South Korea 2015-2020 ($)
Exhibit 06: Five forces analysis
Exhibit 07: IPTV market in South Korea by type 2015
Exhibit 08: IPTV market segmentation by type in South Korea 2020
Exhibit 09: VoD IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 10: Time-shifted IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 11: Live IPTV market in South Korea 2015-2020 ($ billions)
Exhibit 12: IPTV market in South Korea by end-users 2015 and 2020
Exhibit 13: IPTV market in South Korea by enterprises 2015-2020 ($ billions)
Exhibit 14: IPTV market in South Korea by residential consumers 2015-2020 ($ billions)
Exhibit 15: IPTV services penetration in fixed broadband services 2013-2020 ($ billions)
Exhibit 16: Impact of drivers
Exhibit 17: Impact of drivers and challenges



【掲載企業】

SK Broadband, LG Uplus, KT

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[韓国のIPTV市場] (IPTV Market in South Korea 2016-2020 / IRTNTR8049)販売に関する免責事項
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