Global Social Business Application Market 2015-2019

ソーシャルビジネスアプリケーションの世界市場2015-2019

◆タイトル:Global Social Business Application Market 2015-2019
◆商品コード:IRTNTR7922
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2015年11月18日
◆ページ数:57
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:IT
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【資料の概要】

当調査レポートでは、ソーシャルビジネスアプリケーションの世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、ソーシャルビジネスアプリケーションの世界市場規模及び予測、カテゴリー別分析、地域別分析/市場規模、市場の成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite.

Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavios market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years.

Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions.

The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics.

Global social business application market segmentation by category
- Enterprise collaboration and communication
- Marketing automation
- Digital asset management
- Social media marketing management

Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses.

Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media.

The leading vendors analyzed by this report
- Adobe
- Oracle
- Salesforce.com
- Hootsuite

Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends.

The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.

Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.

【資料の目次】

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Market overview
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis

PART 06: Market segmentation by category
Market segmentation
Enterprise communication and collaboration market
Marketing automation market
Digital asset management market
Social media marketing management market

PART 07: Geographical segmentation
Geographical segmentation

PART 08: Market drivers
Market drivers

PART 09: Impact of drivers

PART 10: Market challenges
Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends
Market trends

PART 13: Vendor landscape
Vendor analysis
Other prominent vendors

PART 14: Key vendor analysis
Adobe Systems
Hootsuite
Oracle
Salesforce.com

PART 15: Appendix
List of abbreviation

PART 16: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Global social business application market 2014-2019 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global social business application market segmentation 2014
Exhibit 05: Enterprise communication and collaboration market 2014-2019 ($ billions)
Exhibit 06: Marketing automation market 2014-2019 ($ billions)
Exhibit 07: Digital asset management market 2014-2019 ($ billions)
Exhibit 08: Social media marketing management market ($ billions)
Exhibit 09: Geographical segmentation, 2014
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: Adobe Systems: Business segmentation 2014 by revenue
Exhibit 13: Adobe Systems: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 14: Adobe Systems: Geographical segmentation by revenue 2014
Exhibit 15: Hootsuite: Product segmentation
Exhibit 16: Oracle: Business segmentation by revenue 2014
Exhibit 17: Oracle: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 18: Oracle: Geographical segmentation by revenue 2014
Exhibit 19: Salesforce.com: Business segmentation by revenue 2015
Exhibit 20: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 21: Salesforce.com: Geographical segmentation by revenue 2015



【掲載企業】

Adobe, Oracle, Salesforce.com, Hootsuite, Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social, Sysomos, Viralheat, Webtrends.

【資料のキーワード】

ソーシャルビジネスアプリケーション、ソーシャルメディア、マーケティング管理、企業、資産管理、コミュニケーション

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[ソーシャルビジネスアプリケーションの世界市場2015-2019] (Global Social Business Application Market 2015-2019 / IRTNTR7922)販売に関する免責事項
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