Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

大型屋外広告の世界市場2015-2019

◆タイトル:Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019
◆商品コード:IRTNTR7563
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2015年10月14日
◆ページ数:60
◆資料形式:pdf / 英語
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◆調査対象地域:グローバル
◆産業分野:広告
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【資料の概要】

当調査レポートでは、大型屋外広告の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、大型屋外広告の世界市場規模及び予測、種類別分析、地域別分析、主要国別分析、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

About spectacular advertising
Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages for branding and support campaigns. Outdoor advertising expenses are of two types, physical and digital. Physical outdoor media includes bulletin billboards while digital outdoor media includes media that are connected to the network such as smart billboards. Spectacular outdoor advertising formats are classified into three categories, permanent bulletins, rotary bulletins, and junior bulletins.

The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019. The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.

[Covered in this report]
This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. Based on medium, the market is classified into the following types:
• Permanent bulletin
• Rotary bulletin
• Junior bulletin

The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global spectacular outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.
Technavio’s report, Global Spectacular Outdoor Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.

[Key vendors]
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• Outfront Media

[Other prominent vendors]
• Adams Outdoor Advertising
• AdSpace Networks
• AirMedia
• APG | SGA
• APN Outdoor
• Burkhart Advertising
• Captivate Network
• Cemusa
• Clear Media
• Daktronics
• DDI Signs
• Epamedia
• EuroMedia Group
• Eye Airports
• Fairway Outdoor Advertising
• Focus Media
• IZ-ON Media
• Primedia Outdoor
• Stroer Media
• Titan Outdoor
• Van Wagner Communication
• Zoom Media

[Market driver]
• Increasing global advertising expenditure
• For a full, detailed list, view our report

[Market challenge]
• Threat from online advertising
• For a full, detailed list, view our report

[Market trend]
• Technological advancements
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Summation errors
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis

PART 06: Market segmentation by type
Global spectacular outdoor advertising market by type
Global physical spectacular outdoor advertising 2014-2019
Global digital spectacular outdoor advertising 2014-2019

PART 07: Market segmentation by medium
Global spectacular outdoor advertising market by medium
Global permanent spectacular outdoor advertising
Global rotary spectacular outdoor advertising
Global junior spectacular outdoor advertising

PART 08: Geographical segmentation
Geographical segmentation of global spectacular outdoor advertising market
Global spectacular outdoor advertising in Americas 2014-2019
Global spectacular outdoor advertising in EMEA 2014-2019
Global spectacular outdoor advertising in APAC 2014-2019

PART 09: Key leading countries

PART 10: Top technological trends

PART 11: Vendor landscape
Competitive scenario
Other prominent vendors

PART 12: Key vendor analysis
Clear Channel Outdoor
JCDecaux
OUTFRONT Media
Lamar

PART 13: Appendix
List of abbreviation

PART 14: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Global spectacular outdoor advertising market
Exhibit 03: Global spectacular outdoor advertising market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Trends in global spectacular outdoor advertising market by type 2013-2019 ($ billions)
Exhibit 06: Global physical spectacular outdoor advertising 2014-2019 ($ billions)
Exhibit 07: Global digital spectacular outdoor advertising 2014-2019 ($ billions)
Exhibit 08: Major factors influencing shift to digital spectacular outdoor advertising 2014
Exhibit 09: Global spectacular outdoor advertising market by medium 2014
Exhibit 10: Global spectacular outdoor advertising market by medium 2019
Exhibit 11: Global permanent spectacular outdoor advertising 2014-2019 ($ billions)
Exhibit 12: Global rotary spectacular outdoor advertising 2014-2019 ($ billions)
Exhibit 13: Global junior spectacular outdoor advertising 2014-2019 ($ billions)
Exhibit 14: Geographical segmentation of global spectacular outdoor advertising market 2014
Exhibit 15: Geographical segmentation of global outdoor advertising market 2019
Exhibit 16: Global spectacular outdoor advertising in Americas 2014-2019 ($ billions)
Exhibit 17: Global spectacular outdoor advertising in EMEA 2014-2019 ($ billions)
Exhibit 18: Global spectacular outdoor advertising in APAC 2014-2019 ($ billions)
Exhibit 19: Key leading countries for global spectacular outdoor advertising
Exhibit 20: Top 10 countries for spectacular outdoor advertising by revenue 2014
Exhibit 21: Clear Channel Outdoor: Business segmentation by revenue 2014
Exhibit 22: Clear Channel Outdoor: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 23: JCDecaux: Business segmentation 2014 by revenue
Exhibit 24: JCDecaux: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 25: JCDecaux: Geographical segmentation by revenue 2014
Exhibit 26: OUTFRONT Media: Business segmentation by revenue 2014
Exhibit 27: OUTFRONT Media: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 28: OUTFRONT Media: Geographical segmentation by revenue 2014
Exhibit 29: Lamar: Business segmentation by revenue 2014
Exhibit 30: Lamar: Geographical segmentation by revenue 2014



【掲載企業】

Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media.

【資料のキーワード】

大型屋外広告、デジタル広告、看板、掲示ボード

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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