Global TV Ad-spending Market 2015-2019

テレビ広告支出の世界市場2015-2019

◆タイトル:Global TV Ad-spending Market 2015-2019
◆商品コード:IRTNTR6763
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2015年8月5日
◆ページ数:86
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:メディア
◆販売価格オプション(消費税別)
Single UserUSD2,500 ⇒換算¥275,000見積依頼/購入/質問フォーム
Five UserUSD3,000 ⇒換算¥330,000見積依頼/購入/質問フォーム
Enterprise License(全社内共有可)USD4,000 ⇒換算¥440,000見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※商品の納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。(振込先:三菱東京UFJ銀行/京橋支店/H&Iグローバルリサーチ株式会社)
※上記の日本語題名はH&Iグローバルリサーチが翻訳したものです。英語版原本には日本語表記はありません。
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※ご購入後、資料に記載の英語表現や単語の意味に関しましては無料でお答えいたします。(但し、対応範囲は弊社で判断)
※弊社H&Iグローバルリサーチ株式会社はTechnavio (Infiniti Research Ltd.)の日本における正規販売代理店です。

【資料の概要】

当調査レポートでは、テレビ広告支出の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、テレビ広告支出の世界市場規模及び予測、技術別分析、地域別分析、主要国別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

About TV Ad Spending
TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

[Covered in this Report]
This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.

[Key Regions]
• APAC
• Latin America
• North America
• ROI
• Western Europe

[Key Vendors]
• American Express
• Comcast
• Ford
• P&G
• Pfizer
• Verizon Communications

[Other Prominent Vendors]
• AT&T
• Chrysler
• General Motors
• Johnson & Johnson
• JP Morgan Chase
• L’Oreal
• Nissan
• Time Warner
• Toyota
• Walt Disney

[Market Driver]
• TV Advertisements with Digital Touch Points
• For a full, detailed list, view our report

[Market Challenge]
• Increase in Time Spent on Digital Media
• For a full, detailed list, view our report

[Market Trend]
• Subscription-based Models
• For a full, detailed list, view our report

[Key Questions Answered in this Report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary

02.List of Abbreviations

03.Scope of the Report
03.1 Market Overview
03.2 Customer segments
03.2.1 Advertising Agencies
03.2.2 Brand Managers
03.2.3 Marketing Professionals
03.3 Definitions
03.3.1 Free-to-air
03.3.2 Multichannel TV
03.3.3 Linear TV
03.3.4 Living Room TV
03.3.5 Dynamic Linear TV
03.4 Base year
03.5 Vendor segmentation
03.6 Product Offerings

04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05.Introduction

06.Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis

07.Market Segmentation by Technology
07.1 Global TV Ad-spending Market by Technology 2014-2019
07.2 Global Free to Air TV Ad-spending Market
07.2.1 Market Size and Forecast
07.3 Global Multichannel TV Ad-spending Market
07.3.1 Market Size and Forecast

08.Market Segmentation by Medium
08.1 Global TV Ad-spending Market by Medium 2014-2019
08.2 Global TV Ad-spending Market by Linear TV
08.2.1 Market Size and Forecast
08.3 Global TV Ad-spending Market by PC
08.3.1 Market Size and Forecast
08.4 Global TV Ad-spending Market by Smartphones
08.4.1 Market Size and Forecast
08.5 Global TV Ad-spending Market by Living Rooms TV
08.5.1 Market Size and Forecast
08.6 Global TV Ad-spending Market by Tablets
08.6.1 Market Size and Forecast
08.7 Global TV Ad-spending Market by Dynamic Linear TV
08.7.1 Market Size and Forecast

09.Geographical Segmentation
09.1 Global TV Ad-spending Market by Geographical Segmentation 2014-2019
09.2 TV Ad-spending Market in the North America
09.2.1 Market Size and Forecast
09.3 TV Ad-spending Market in the APAC
09.3.1 Market Size and Forecast
09.4 TV Ad-spending Market in the Western Europe
09.4.1 Market Size and Forecast
09.5 TV Ad-spending Market in the Latin America
09.5.1 Market Size and Forecast
09.6 TV Ad-spending Market in ROW
09.6.1 Market Size and Forecast

10.Key Leading Countries
10.1 US
10.2 China
10.3 Japan
10.4 Top 10 Leading Countries by Market Share in terms of Ad-spending

11.Buying Criteria

12.Vendor Landscape
12.1 Competitive Scenario
12.2 Competitive Analysis
12.3 Leading Agencies 2014
12.4 Other Prominent Spenders

13.Key Vendor Analysis
13.1 American Express
13.1.1 Key Facts
13.1.2 Business Overview
13.1.3 Business Segmentation by Total Revenues Net of Interest Expense 2014
13.1.4 Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014
13.1.5 Geographical Segmentation by Total Revenues Net of Interest Expense 2014
13.1.6 Business Strategy
13.1.7 Recent Developments
13.1.8 SWOT Analysis
13.2 Comcast
13.2.1 Key Facts
13.2.2 Business Overview
13.2.3 Business Segmentation by Revenue 2013
13.2.4 Business Segmentation by Revenue 2012 and 2013
13.2.5 Business Strategy
13.2.6 Recent Developments
13.2.7 SWOT Analysis
13.3 Ford Motor
13.3.1 Key Facts
13.3.2 Business Overview
13.3.3 Business Segmentation by Revenue 2013
13.3.4 Business Segmentation by Revenue 2012 and 2013
13.3.5 Geographical Segmentation by Revenue 2013
13.3.6 Business Strategy
13.3.7 Recent Developments
13.3.8 SWOT Analysis
13.4 Pfizer
13.4.1 Key Facts
13.4.2 Business Overview
13.4.3 Business Segmentation by Revenue 2013
13.4.4 Business Segmentation by Revenue 2012 and 2013
13.4.5 Geographical Segmentation by Revenue
13.4.6 Business Strategy
13.4.7 Key Developments
13.4.8 SWOT Analysis
13.5 P&G
13.5.1 Key Facts
13.5.2 Business Overview
13.5.3 Business Segmentation by Revenue 2013
13.5.4 Business Segmentation by Revenue 2012 and 2013
13.5.5 Geographical Segmentation by Revenue 2013
13.5.6 Business Strategy
13.5.7 Recent Developments
13.5.8 SWOT Analysis
13.6 Verizon Communications
13.6.1 Key Facts
13.6.2 Business Overview
13.6.3 Business Segmentation by Revenue 2013
13.6.4 Business Segmentation by Revenue 2011-2013
13.6.5 Business Strategy
13.6.6 Recent Developments
13.6.7 SWOT Analysis

14.Other Reports in this Series

[List of Exhibits]

Exhibit 1: Market Research Methodology
Exhibit 2: Global TV Advertising Segmentation
Exhibit 3: Global TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 4: Global TV Ad-spending by Technology 2014 and 2019
Exhibit 5: Global Free to Air TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 6: Global Multichannel TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 7: Global TV Ad-spending Market by Medium 2014
Exhibit 8: Global TV Ad-spending Market by Medium 2019
Exhibit 9: Global TV Ad-spending Market by Linear TV ($ billions)
Exhibit 10: Global TV Ad-spending Market by PC ($ billions)
Exhibit 11: Global TV Ad-spending Market by Smartphones ($ billions)
Exhibit 12: Global TV Ad-spending Market by Living Rooms TV ($ billions)
Exhibit 13: Global TV Ad-spending Market by Tablets ($ billions)
Exhibit 14: Global TV Ad-spending Market by Dynamic Linear TV ($ billions)
Exhibit 15: Global TV Ad-spending Market by Geography 2014
Exhibit 16: Global TV Ad-spending Market by Geography 2019
Exhibit 17: TV Ad-spending Market in the North America ($ billions)
Exhibit 18: TV Ad-spending Market in the APAC ($ billions)
Exhibit 19: TV Ad-spending Market in the Western Europe ($ billions)
Exhibit 20: TV Ad-spending Market in the Latin America ($ billions)
Exhibit 21: TV Ad-spending Market in ROW ($ billions)
Exhibit 22: Top 10 Leading Countries by Market Share in terms of Ad-spending 2014
Exhibit 23: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2014
Exhibit 24: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billion)
Exhibit 25: American Express: Geographical segmentation by Total Revenues Net of Interest Expense 2014
Exhibit 26: Comcast: Business Segmentation by Revenue 2013
Exhibit 27: Comcast: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 28: Ford Motor: Business Segmentation by Revenue 2013
Exhibit 29: Ford Motor: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 30: Ford Motor: Geographical Segmentation by Revenue 2013
Exhibit 31: Pfizer: Business Segmentation by Revenue 2013
Exhibit 32: Pfizer: Business Segmentation by Revenue 2012 and 2013
Exhibit 33: Pfizer: Geographical Segmentation by Revenue 2013
Exhibit 34: P&G: Business Segmentation by Revenue 2013
Exhibit 35: P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 36: P&G: Geographical Segmentation by Revenue 2013
Exhibit 37: Verizon Communications: Business Segmentation by Revenue 2013
Exhibit 38: Verizon Communications: Business Segmentation by Revenue 2011-2013 (US$ billion)



【掲載企業】

American Express, Comcast, Ford, P&G, Pfizer, and Verizon Communications, AT&T, Chrysler, General Motors, Johnson & Johnson, JP Morgan Chase, L’Oreal, Nissan, Time Warner, Toyota, Walt Disney

【資料のキーワード】

テレビ広告支出、テレビ、パソコン、タブレット、スマートフォン、メディア、無料放送

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[テレビ広告支出の世界市場2015-2019] (Global TV Ad-spending Market 2015-2019 / IRTNTR6763)販売に関する免責事項
[テレビ広告支出の世界市場2015-2019] (Global TV Ad-spending Market 2015-2019 / IRTNTR6763)についてEメールでお問い合わせ


◆H&Iグローバルリサーチ株式会社のお客様(例)◆