Global Location-based Search and Advertising Market 2015-2019

位置情報ベース検索及び広告の世界市場

◆タイトル:Global Location-based Search and Advertising Market 2015-2019
◆商品コード:IRTNTR4748
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年12月3日
◆ページ数:77
◆資料形式:pdf / 英語
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【資料の概要】

当調査レポートでは、位置情報ベース検索及び広告の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、位置情報ベース検索及び広告の世界市場規模及び予測、種類別分析、用途別分析、市場シェア、地域別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

About Location-based Search and Advertising
Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out a particular set of customers based on their interests and location. There are two types of advertisements that comes under location based search as push advertisements and pull advertisements. Push advertisements refer to sending of bulk messages to the customers that lives nearby. It is one way communication process between the company and consumers. On the contrary, pull advertisements refer to the sending of promotional deals and offers with a customization based on the requirement of the user. It helps in enhanced communication process as it’s a two-way communication process between the users and the company.

TechNavio’s analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 43.23 percent over the period 2015-2019.

[Covered in this Report]
The Global Location-based Search and Advertising market can be segmented on the basis of Types of Advertisement and by Application. The Global Location-based Search and Advertising market by Types of Advertisement can be segmented into Push and Pull. The Global Location-based Search and Advertising market by Application can be segmented into Search, Messaging and Display.

TechNavio’s report, the Global Location-based Search and Advertisement market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions. The report also includes a discussion of the key vendors operating in this market.

[Key Regions]
• Americas
• APAC
• EMEA

[Key Vendors]
• AdMoove
• AdNear
• Foursquare
• Google
• Groupon
• Jiepang
• xAD

[Other Prominent Vendors]
• AdMoove
• AT&T Mobility
• Bharti Airtel
• BLIP Systems
• Foursquare
• France Telecom
• HERE (Nokia)
• Jiepang
• LivingSocial
• MTN Group
• Scanbuy
• Scoutmob
• Shopkick
• Sprylogics
• TeleNav
• Telenity
• Tippr.com
• TomTom
• Vodafone Group
• xAD
• Yelp!

[Market Driver]
• Increased Usage of Cost-effective Marketing Techniques
• For a full, detailed list, view our report.

[Market Challenge]
• Lack of Data Availability
• For a full, detailed list, view our report.

[Market Trend]
• Increasing Adoption of Web 2.0 Applications in Marketing Space
• For a full, detailed list, view our report.

[Key Questions Answered in this Report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary

02.List of Abbreviations

03.Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05.Introduction

06.Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis

07.Market Segmentation by Type of Advertising
07.1 Global Location-based Search and Advertising Market Segmentation by Type of Advertising
07.2 Global Location-based Search and Advertising Market by Push Segment
07.2.1 Market Size and Forecast
07.3 Global Location-based Search and Advertising Market by Pull Segment
07.3.1 Market Size and Forecast

08.Market Segmentation by Application
08.1 Global Location-based Search and Advertising Market Segmentation by Application
08.2 Global Location-based Search and Advertising Market by Search Segment
08.2.1 Market Size and Forecast
08.3 Global Location-based Search and Advertising Market by Messaging Segment
08.3.1 Market Size and Forecast
08.4 Global Location-based Search and Advertising Market by Display Segment
08.4.1 Market Size and Forecast

09.Geographical Segmentation
09.1 Global Location-based Search and Advertising Market by Geographical Segmentation 2014

10.Buying Criteria

11.Market Growth Drivers

12.Drivers and their Impact

13.Market Challenges

14.Impact of Drivers and Challenges

15.Market Trends

16.Trends and their Impact

17.Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2014
17.3 Other Prominent Vendors

18.Key Vendor Analysis
18.1 AdMoove
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 SWOT Analysis
18.2 Adnear
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Key Locations
18.2.4 Business Strategy
18.2.5 Recent Developments
18.2.6 SWOT Analysis
18.3 Foursquare Labs
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Business Strategy
18.3.5 Recent Developments
18.3.6 SWOT Analysis
18.4 Google
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Groupon
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 SWOT Analysis
18.6 Jiepang
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 SWOT Analysis
18.7 xAD
18.7.1 Key Facts
18.7.2 Business Overview
18.7.3 SWOT Analysis

19.Other Reports in this Series

[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: History of Advertising
Exhibit 3: Percentage Share of Commercial Venues by Usage of Mobile Devices 2014
Exhibit 4: Consumer Usage of Location-based Services
Exhibit 5: Global Advertising Market 2014 (US$ billion)
Exhibit 6: Global Location-based Search and Advertising Market 2014-2019 (US$ billion)
Exhibit 7: Global Location-based Search and Advertising Market Segmentation by Type of Advertising 2014-2019 (US$ billion)
Exhibit 8: Global Location-based Search and Advertising Market by Push Segment 2014-2019 (US$ billion)
Exhibit 9: Global Location-based Search and Advertising Market by Pull Segment 2014-2019 (US$ billion)
Exhibit 10: Global Location-based Search and Advertising Market Segmentation by Application
Exhibit 11: Global Location-based Search and Advertising Market Segmentation by Application 2014-2019 (US$ billion)
Exhibit 12: Global Location-based Search and Advertising Market by Search Segment 2014-2019 (US$ billion)
Exhibit 13: Global Location-based Search and Advertising Market by Messaging Segment 2014-2019 (US$ billion)
Exhibit 14: Global Location-based Search and Advertising Market by Display Segment 2014-2019 (US$ billion)
Exhibit 15: Global Location-based Search and Advertising Market by Geographical Segmentation 2014
Exhibit 16: Adnear: Key Locations
Exhibit 17: Foursquare Labs: Product Segmentation 2013
Exhibit 18: Google: Business Segmentation by Revenue 2013
Exhibit 19: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 20: Google: Geographical Segmentation by Revenue 2013



【掲載企業】

AdMoove, AdNear , Foursquare Labs , Google , Groupon , Jiepang , xAD , Appello Systems, AT&T Mobility , Badoo Trading , Bharti Airtel , BLIP Systems , France Telecom , HERE (Nokia), Intersec, MTN Group , Placecast (1020), Poynt , Proximus Mobility , Scanbuy , SCVNGR , Shopkick, Taganode, Taptu , TeleCommunication Systems, Telemap, TeleNav , Telenity, TomTom, Vodafone, Waze(Google), Xtify (IBM)

【資料のキーワード】

位置情報基盤、検索、広告、サーチ、メッセージ(メール)、ディスプレイ

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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