オンライン広告Ad Spending Market 2015-2019

オンライン広告支出の世界市場

◆タイトル:オンライン広告Ad Spending Market 2015-2019
◆商品コード:IRTNTR4755
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年12月3日
◆ページ数:76
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:広告
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【資料の概要】

当調査レポートでは、オンライン広告支出の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、オンライン広告支出の世界市場規模及び予測、市場シェア、地域別分析、主要国別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

About Online Ad Spending
Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization invests to promote its products, services, or brand online. The increasing use of internet has made companies realize the importance of online advertisements to attract and drive their target customers toward their products and services. Online advertising also helps in creating awareness and a strong brand image for companies.

TechNavio’s analysts forecast the Global Online Ad Spending market to grow at a CAGR of 14.83 percent over the period 2014-2019.

[Covered in this Report]
This report covers the present scenario and the growth prospects of the Global Online Ad Spending market for the period 2015-2019. To calculate the market size, this report considers spending done by advertisers for the online format. The report also provides market size and forecast of the three format segments of the market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.
TechNavio’s report, Global Online Ad Spending Market 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key Vendors]
• Facebook
• Google
• Microsoft
• Yahoo!

[Other Prominent Vendors]
• Baidu
• Linkedin
• Millennial Media
• Sina
• Sogou
• Soufun
• Taobao
• Tencent Weibo
• Twitter
• Youku

[Market Driver]
• Growth in Online Advertising
• For a full, detailed list, view our report

[Market Challenge]
• Data Security Concerns
• For a full, detailed list, view our report

[Market Trend]
• Data-driven Advertising
• For a full, detailed list, view our report

[Key Questions Answered in this Report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary

02.List of Abbreviations

03.Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05.Introduction

06.Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.3 Global Economy and Advertising
06.4 Market Size and Forecast
06.5 Online Ad Spend by Industry
06.6 Five Forces Analysis

07.Market Segmentation by Format
07.1 Global Online Ad Spending by Format

08.Geographical Segmentation
08.1 Global Online Ad Spending Market by Geographical Segmentation 2014-2019
08.2 Online Ad Spending Market in Americas
08.2.1 Market Size and Forecast
08.3 Online Ad Spending Market in EMEA Region
08.3.1 Market Size and Forecast
08.4 Online Ad Spending Market in APAC Region
08.4.1 Market Size and Forecast

09.Key Leading Countries
09.1 US
09.2 China
09.3 UK

10.Buying Criteria

11.Market Growth Drivers

12.Drivers and their Impact

13.Market Challenges

14.Impact of Drivers and Challenges

15.Market Trends

16.Trends and their Impact

17.Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis
17.3 Other Prominent Vendors

18.Key Vendor Analysis
18.1 Facebook
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2011-2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Google
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Business Segmentation by Revenue 2012 and 2013
18.2.5 Geographical Segmentation by Revenue 2013
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Microsoft
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Yahoo
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis

19.Other Reports in this Series

[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: Online Ad Spending Format
Exhibit 3: Growth in Nominal GDP, Total Advertising, and Online Advertising 2014-2019
Exhibit 4: Per Capita Spending on Total Advertising and Online Advertising 2014-2019 (US$) and Ratio of Online Ad to Total Ad per Capita (Percentage)
Exhibit 5: Global Online Ad Spending Market Forecast 2014-2019 (US$ billion)
Exhibit 6: Online Ad Spend By Industry 2014
Exhibit 7: Global Online Ad Spending Market By Format 2014-2019
Exhibit 8: Global Online Ad Spending Market By Format 2014-2019 (in US$ billion)
Exhibit 9: Global Online Ad Spending Market by Geographical Segmentation 2014-2019 (By Spending)
Exhibit 10: Online Ad Spending Market in Americas 2014-2019 (US$ billion)
Exhibit 11: Online Ad Spending Market in EMEA Region 2014-2019 (US$ billion)
Exhibit 12: Online Ad Spending Market in APAC Region 2014-2019 (US$ billion)
Exhibit 13: Global Online Ad Spending Market: Key Leading Countries
Exhibit 14: Online Ad Spending Market in US 2014-2019 (US$ billion)
Exhibit 15: Online Ad Spending Market in China 2014-2019 (US$ billion)
Exhibit 16: Online Ad Spending Market in UK 2014-2019 (US$ billion)
Exhibit 17: Average Time Spent by US Adults on Media Consumption
Exhibit 18: Smartphone and Tablet Shipment Forecast 2014-2019 (millions unit)
Exhibit 19: Worldwide Internet Users 2014-2019 (in billion)
Exhibit 20: Global Online Ad Spending Market Leading Companies Market Share 2013 and 2014
Exhibit 21: Facebook: Business Segmentation by Revenue 2013
Exhibit 22: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 23: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 24: Google: Business Segmentation by Revenue 2013
Exhibit 25: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 26: Google: Geographical Segmentation by Revenue 2013
Exhibit 27: Microsoft: Business Segmentation by Revenue 2013
Exhibit 28: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
Exhibit 29: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 30: Yahoo: Business Segmentation by Revenue 2013
Exhibit 31: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 32: Yahoo: Geographical Segmentation by Revenue 2013



【掲載企業】

Facebook , Google , Microsoft , Yahoo!, Baidu, Linkedin, Millennial Media, Sina, Sogou, Soufun, Taobao, Tencent Weibo, Twitter, Youku

【資料のキーワード】

オンライン広告支出、インターネット、オンライン媒体、アドバタイザー

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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