Global Mobile Advertising Market 2014-2018

モバイル広告の世界市場:サーチ広告、ディスプレイ広告、メール広告

◆タイトル:Global Mobile Advertising Market 2014-2018
◆商品コード:IRTNTR4752
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年12月3日
◆ページ数:94
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:広告
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【資料の概要】

当調査レポートでは、モバイル広告の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、モバイル広告の世界市場規模及び予測、地域別分析、主要国別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。

About Mobile Advertising
Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

TechNavio’s analysts forecast the Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2013-2018.

[Covered in this Report]
This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.
TechNavio’s report, the Global Mobile Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

[Key Regions]
• APAC
• EMEA
• Latin America
• North America

[Key Vendors]
• Facebook
• Google
• Microsoft
• Millennial Media
• Twitter
• Yahoo

[Other Prominent Vendors]
• Amobee
• Apple
• Chartboost
• Flurry
• Has Offers
• InMobi
• MoPub
• Opera Mediaworks
• Vungle

[Market Driver]
• Increased Browsing of Online Videos
• For a full, detailed list, view our report

[Market Challenge]
• Privacy and Security Concerns
• For a full, detailed list, view our report

[Market Trend]
• Rapid Growth in Programmatic Advertising
• For a full, detailed list, view our report

[Key Questions Answered in this Report]
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary

02.List of Abbreviations

03.Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05.Introduction

06.Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis

07.Market Segmentation by Platform
07.1 Search Mobile Advertising
07.2 Display Mobile Advertising
07.3 Messaging Mobile Advertising

08.Geographical Segmentation
08.1 Global Mobile Advertising Market by Geographical Segmentation 2013-2018
08.2 Global Mobile Advertising Market in North America
08.2.1 Market Size and Forecast
08.3 Global Mobile Advertising Market in EMEA
08.3.1 Market Size and Forecast
08.4 Global Mobile Advertising Market in APAC
08.4.1 Market Size and Forecast
08.5 Global Mobile Advertising Market in Latin America
08.5.1 Market Size and Forecast

09.Key Leading Countries
09.1 US
09.2 UK
09.3 Japan

10.Buying Criteria

11.Market Growth Drivers

12.Drivers and their Impact

13.Market Challenges

14.Impact of Drivers and Challenges

15.Market Trends

16.Trends and their Impact

17.Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Other Prominent Vendors

18.Key Vendor Analysis
18.1 Google
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Facebook
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Business Segmentation by Revenue 2011-2013
18.2.5 Geographical Segmentation by Revenue 2013
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Micorsoft
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Millennial Media
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Strategy
18.4.4 Recent Developments
18.4.5 SWOT Analysis
18.5 Twitter
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2013
18.5.4 Business Segmentation by Revenue 2011-2013
18.5.5 Geographical Segmentation by Revenue 2013
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
18.6 Yahoo
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Business Segmentation by Revenue 2013
18.6.4 Business Segmentation by Revenue 2012 and 2013
18.6.5 Geographical Segmentation by Revenue 2013
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 Swot Analysis

19.Other Reports in this Series

[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: Mobile Advertising Market Segment
Exhibit 3: Global Mobile Advertising Market 2013-2018 (US$ billion)
Exhibit 4: Global Mobile Advertising Market by Platform 2013 and 2018
Exhibit 5: Global Mobile Advertising Market by Geographical Segmentation 2013-2018 (US$ billion)
Exhibit 6: Global Mobile Advertising Market by Geographical Segmentation 2013-2018
Exhibit 7: Global Mobile Advertising Market in the North America 2013-2018 (US$ billion)
Exhibit 8: Global Mobile Advertising Market in the North America by Segment 2013
Exhibit 9: Global Mobile Advertising Market in EMEA 2013-2018 (US$ billion)
Exhibit 10: Global Mobile Advertising Market in EMEA by Segment 2013
Exhibit 11: Global Mobile Advertising Market in APAC 2013-2018 (US$ billion)
Exhibit 12: Global Mobile Advertising Market in APAC by Segment 2013
Exhibit 13: Global Mobile Advertising Market in Latin America 2013-2018 (US$ billion)
Exhibit 14: Global Mobile Advertising Market in Latin America by Segment 2013
Exhibit 15: Mobile Advertising Market in the US 2013-2018 (US$ billion)
Exhibit 16: Mobile Advertising Market in the US by Segment 2013
Exhibit 17: US Mobile Advertising Market Share by Company 2013
Exhibit 18: Mobile Advertising Market in the UK 2013-2018 (US$ billion)
Exhibit 19: Mobile Advertising Market in the US by Segment 2013
Exhibit 20: Mobile Advertising Market in Japan 2013-2018 (US$ billion)
Exhibit 21: Time Spend by Smartphone User in Mobile Device 2013
Exhibit 22: Global Mobile Apps Download 2013-2018 (billions)
Exhibit 23: Time Spend by Users on Mobile Apps 2013
Exhibit 24: Average Time Spend by US Adults on Media Consumption 2010 and 2013
Exhibit 25: Smartphone and Tablet Shipment Forecast 2013-2018 (millions unit)
Exhibit 26: Global 3G/4G Subscription (billions) and Mobile Data Consumption (Petabytes) 2013 and 2018
Exhibit 27: Percentage of Smartphone User Who Uses Phones while Watching TV 2012
Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
Exhibit 29: Google: Business Segmentation by Revenue 2013
Exhibit 30: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 31: Google: Geographical Segmentation by Revenue 2013
Exhibit 32: Facebook: Business Segmentation by Revenue 2013
Exhibit 33: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 34: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 35: Microsoft: Business Segmentation by Revenue 2013
Exhibit 36: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
Exhibit 37: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 38: Twitter: Business Segmentation by Revenue 2013
Exhibit 39: Twitter: Business Segmentation by Revenue 2011-2013 (US$ million)
Exhibit 40: Twitter: Geographical Segmentation by Revenue 2013
Exhibit 41: Yahoo: Business Segmentation by Revenue 2013
Exhibit 42: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 43: Yahoo: Geographical Segmentation by Revenue 2013



【掲載企業】

Facebook , Google , Microsoft , Millennial Media, Twitter , Yahoo, Amobee, Apple, Chartboost, Flurry, Has Offers, InMobi, MoPub, Opera Mediaworks, Vungle

【資料のキーワード】

モバイル広告、サーチ広告、ディスプレイ広告、メール広告(メッセージ広告)

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[モバイル広告の世界市場:サーチ広告、ディスプレイ広告、メール広告] (Global Mobile Advertising Market 2014-2018 / IRTNTR4752)販売に関する免責事項
[モバイル広告の世界市場:サーチ広告、ディスプレイ広告、メール広告] (Global Mobile Advertising Market 2014-2018 / IRTNTR4752)についてEメールでお問い合わせ


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