Global Internet Advertising Market 2014-2018

世界のインターネット広告市場:ペイド・サーチ(検索連動型広告)、ディスプレイ広告、クラシファイド広告

◆タイトル:Global Internet Advertising Market 2014-2018
◆商品コード:IRTNTR4151
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年9月17日
◆ページ数:94
◆資料形式:pdf / 英語
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【資料の概要】

本調査レポートでは、"世界のインターネット広告市場:ペイド・サーチ(検索連動型広告)、ディスプレイ広告、クラシファイド広告"について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、市場規模及び予測、種類別分析、主要地域別分析、市場シェア、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析等の情報をお届けいたします。

About Internet Advertising
Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. For instance, Yahoo search, AdWords, and Google AdSense are shown only on relevant web pages.

TechNavio’s analysts forecast Global Internet Advertising market to grow at a CAGR of 11.75 percent over the period 2013-2018.

Covered in this Report
This report covers the present scenario and the growth prospects of the Global Internet Advertising market for the period 2014-2018. To calculate market size, the report considers the revenue of the following types of advertisement in the market: Paid Search, Display, and Classified.
TechNavio’s report, the Global Internet Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC regions; it also covers Global Internet Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• eBay
• Facebook
• Google
• Microsoft
• Yahoo

Other Prominent Vendors
• BBC
• Deutsche Telekom
• InterActiveCorp
• Le Figaro
• Orange
• Walt Disney

Market Driver
• Increased Mobile Advertising
• For a full, detailed list, view our report

Market Challenge
• Ethical Issues
• For a full, detailed list, view our report

Market Trend
• Localized and Geo-targeting
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Methods of Internet Advertising
06.3 Market Size and Forecast
06.4 Compensation Methods by Internet Advertising
06.5 Five Forces Analysis
07. Market Segmentation by Medium
07.1 Global Desktop Internet Advertising Market
07.1.1 Market Size and Forecast
07.2 Global Mobile Internet Advertising Market
07.2.1 Market Size and Forecast
07.3 Value Chain Analysis of Mobile Internet Advertising
08. Market Segmentation by Type
08.1 Global Paid Search Internet Advertising Market
08.1.1 Market Size and Forecast
08.2 Global Display Internet Advertising Market
08.2.1 Market Size and Forecast
08.3 Global Classified Internet Advertising Market
08.3.1 Market Size and Forecast
09. Geographical Segmentation
09.1 Global Internet Advertising Market in the Americas
09.1.1 Market Size and Forecast
09.2 Global Internet Advertising Market in the EMEA Region
09.2.1 Market Size and Forecast
09.3 Global Internet Advertising Market in the APAC Region
09.3.1 Market Size and Forecast
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 eBay
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Recent Developments
18.1.7 SWOT Analysis
18.2 Facebook
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Strategy
18.2.4 Business Segmentation by Revenue 2013
18.2.5 Business Segmentation by Revenue 2012 and 2013
18.2.6 Geographical Segmentation by Revenue 2013
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Google
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Microsoft
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Yahoo
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2013
18.5.4 Business Segmentation by Revenue 2012 and 2013
18.5.5 Geographical Segmentation by Revenue 2013
18.5.6 Recent Developments
18.5.7 SWOT Analysis
19. Other Prominent Vendors
19.1 BBC
19.2 Deutsche Telekom
19.3 InterActiveCorp
19.4 Le Figaro
19.5 Orange
19.6 Walt Disney

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Most Popular Global Advertisements Shared Online in June 2014
Exhibit 3: Methods of Internet Advertising
Exhibit 4: Types of Display Advertising
Exhibit 5: Types of SEM
Exhibit 6: Global Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 7: Global Internet Advertising vs Global TV Advertising (US$ billion)
Exhibit 8: Overview of the Internet Value Chain
Exhibit 9: The Use of Different Audience Types in Internet Advertising Campaign Planning
Exhibit 10: Online Advertising vs Offline Advertising
Exhibit 11: Global Advertisement Market vs Global Internet Advertising Market 2013-2018
Exhibit 12: Global Advertisement Market vs Global Internet Advertisement Market
Exhibit 13: Global Internet Advertising Market by Medium
Exhibit 14: Global Internet Advertising Market by Medium 2013
Exhibit 15: Global Internet Advertising Market by Medium 2018
Exhibit 16: Global Internet Advertising Market by Medium (US$ billion)
Exhibit 17: Global Internet Advertising Market by Medium 2013-2018
Exhibit 18: Global Desktop Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 19: Global Mobile Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 20: Internet Mobile Advertisement Market in the BRIC Countries 2013 (US$ million)
Exhibit 21: Value Chain Analysis of Mobile Internet Advertising
Exhibit 22: Global Internet Advertising Market by Medium 2013-2018 (US$ billion)
Exhibit 23: Global Internet Advertising Market by Medium 2013-2018
Exhibit 24: Global Internet Advertising Market by Type
Exhibit 25: Global Internet Advertising Market by Type 2013
Exhibit 26: Global Internet Advertising Market by Type 2018
Exhibit 27: Global Internet Advertising Market by Type 2013-2018 (US$ billion)
Exhibit 28: Global Internet Advertising Market by Type 2013-2018
Exhibit 29: Global Paid Search Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 30: Global Display Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 31: Global Classified Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 32: Global Internet Advertising Market by Type 2013-2018 (US$ billion)
Exhibit 33: Global Internet Advertising Market by Type 2013-2018
Exhibit 34: Global Internet Advertising Market by Geographical Segmentation 2013
Exhibit 35: Global Internet Advertising Market by Geographical Segmentation (US$ billion)
Exhibit 36: Global Internet Advertising Market by Geographical Segmentation 2013-2018
Exhibit 37: Global Internet Advertising Market in the Americas 2013-2018 (US$ billion)
Exhibit 38: Key Figures of North America in 2013
Exhibit 39: Global Internet Advertising Market in the EMEA Region 2013-2018 (US$ billion)
Exhibit 40: Global Internet Advertising Market in the APAC Region 2013-2018 (US$ billion)
Exhibit 41: Global Internet Advertising Market by Geography 2013-2018 (US$ billion)
Exhibit 42: Global Internet Advertising market by Geographical Segmentation 2013-2018 (US$ billion)
Exhibit 43: Global Internet Penetration
Exhibit 44: eBay: Business Segmentation by Revenue 2013
Exhibit 45: eBay: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 46: eBay: Geographical Segmentation by Revenue 2013
Exhibit 47: Facebook: Business Segmentation by Revenue 2013
Exhibit 48: Facebook: Business Segmentation by Revenue 2012 and 2013
Exhibit 49: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 50: Google: Business Segmentation by Revenue 2013
Exhibit 51: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 52: Google: Geographical Segmentation by Revenue 2013
Exhibit 53: Microsoft: Business Segmentation by Revenue 2013
Exhibit 54: Microsoft: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 55: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 56: Yahoo: Business Segmentation by Revenue
Exhibit 57: Business Segmentation by Revenue 2012 and 2013
Exhibit 58: Yahoo: Geographical Segmentation by Revenue 2013



【掲載企業】

eBay, Facebook , Google, Microsoft, Yahoo , BBC, Deutsche Telekom, InterActiveCorp, Le Figaro, Orange, Walt Disney

【資料のキーワード】

インターネット広告、オンライン広告、Paid Search (ペイド・サーチ)、検索連動型広告、ディスプレイ広告、クラシファイド広告(三行広告)

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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