Global Enterprise Location-based Search and Advertisement Market 2014-2018

世界の位置情報ベースの検索及び広告市場:メッセージング/ディスプレイ/検索連動型広告

◆タイトル:Global Enterprise Location-based Search and Advertisement Market 2014-2018
◆商品コード:IRTNTR4146
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年9月17日
◆ページ数:59
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:IT、通信
◆販売価格オプション(消費税別)
Single UserUSD2,500 ⇒換算¥275,000見積依頼/購入/質問フォーム
Five UserUSD2,800 ⇒換算¥308,000見積依頼/購入/質問フォーム
Enterprise License(社内共有可)USD3,500 ⇒換算¥385,000見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※商品の納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。(振込先:三菱東京UFJ銀行/京橋支店/H&Iグローバルリサーチ株式会社)
※上記の日本語題名はH&Iグローバルリサーチが翻訳したものです。英語版原本には日本語表記はありません。
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※ご購入後、資料に記載の英語表現や単語の意味に関しましては無料でお答えいたします。(但し、対応範囲は弊社で判断)
※弊社H&Iグローバルリサーチ株式会社はTechnavio (Infiniti Research Ltd.)の日本における正規販売代理店です。

【資料の概要】

本調査レポートでは、"世界の位置情報ベースの検索及び広告市場:メッセージング/ディスプレイ/検索連動型広告"について調査・分析し、エグゼクティブサマリー、市場概観、市場規模及び予測、用途別分析、主要地域別分析、市場シェア、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析等の情報をお届けいたします。

About Global Enterprise Location-based Search and Advertising
The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.

TechNavio’s analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.

Covered in this Report
The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio’s report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• AdMoove
• Foursquare Labs
• Groupon
• Jiepang API
• xAD

Other Prominent Vendors
• Appello Systems
• Apple
• AT&T Mobility
• Badoo
• Bharti Airtel
• BLIP Systems
• COUPIES
• Facebook
• France Telecom
• Gbanga
• Google
• HERE (Nokia)
• Hibu
• Intersec
• Loopt
• Madvertise
• Millennial Media
• MTN Group
• NeoMedia
• Nexage
• Placecast
• Proxama
• Proximus Mobility
• Shopkick
• Taganode.com
• Taptu
• TeleCommuniations Systems
• Telemap
• TeleNav
• Telenity
• TomTom
• Vodafone Group
• Vouchercloud
• Waze (Google)
• Weve
• Yelp
• YourbanDeals
• Yowza

Market Driver
• Reduction in Marketing Cost and Enhanced Reach
• For a full, detailed list, view our report

Market Challenge
• Issues Faced by Enterprises and Consumers Due to Complex Technology
• For a full, detailed list, view our report

Market Trend
• Increased Use of Proximity Beacon Technology by Enterprises
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Global Enterprise Location-based Search and Advertisement market by Application 2013-2018
07.2 Global Enterprise Location-based Search and Advertisement market by Search
07.3 Global Enterprise Location-based Search and Advertisement market by Messaging
07.4 Global Enterprise Location-based Search and Advertisement market by Display
08. Geographical Segmentation
08.1 Global Enterprise Location-based Search and Advertisement market by Geographical Segmentation 2013-2018
08.2 Global Enterprise Location-based Search and Advertisement market in the APAC Region
08.3 Global Enterprise Location-based Search and Advertisement market in the EMEA Region
08.4 Global Enterprise Location-based Search and Advertisement market in the Americas
Function of Location-based Advertising Ecosystem
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Mergers and Acquisitions
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 AdMoove
17.1.1 Key Facts
17.1.2 Product Segmentation
17.1.3 Business Overview
17.1.4 SWOT Analysis
17.2 Foursquare Labs
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Product Segmentation
17.2.4 Business Strategy
17.2.5 Recent Developments
17.2.6 SWOT Analysis
17.2.7 Strengths
17.2.8 Weaknesses
17.2.9 Opportunities
17.2.10 Threats
17.3 Groupon, Inc
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 SWOT Analysis
17.4 Jiepang
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 SWOT Analysis
17.5 xAD, Inc.
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 SWOT Analysis
18. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Location-based Advertising
Exhibit 3: Global Enterprise Location-based Search and Advertising Market Overview
Exhibit 4: Global Enterprise Location-based Search and Advertisement market 2013-2018(US$ million)
Exhibit 5: Global Enterprise Location-based Search and Advertisement market by Application
Exhibit 6: Global Enterprise Location-based Search and Advertisement Market by Geographical Segmentation 2013
Exhibit 7: Function of Location-based Advertising Ecosystem
Exhibit 8: Foursquare Labs: Product Segmentation 2013



【掲載企業】

AdMoove, Foursquare Labs, Groupon, Jiepang API, xAD, Appello Systems, Apple, AT&T Mobility, Badoo, Bharti Airtel, BLIP Systems, COUPIES, Facebook, France Telecom, Gbanga, Google, HERE (Nokia) , Hibu, Intersec, Loopt, Madvertise, Millennial Media, MTN Group, NeoMedia,Nexage, Placecast , Proxama, Proximus Mobility, Shopkick, Taganode.com , Taptu , TeleCommuniations Systems, Telemap, TeleNav, Telenity, TomTom, Vodafone Group, Vouchercloud, Waze (Google), Weve, Yelp, YourbanDeals, Yowza

【資料のキーワード】

位置情報ベース検索、モバイル広告、メッセージング広告、ディスプレイ広告、検索連動型広告、位置情報サービス、LBS

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

★調査レポート[世界の位置情報ベースの検索及び広告市場:メッセージング/ディスプレイ/検索連動型広告] (Global Enterprise Location-based Search and Advertisement Market 2014-2018 / IRTNTR4146)販売に関する免責事項
[世界の位置情報ベースの検索及び広告市場:メッセージング/ディスプレイ/検索連動型広告] (Global Enterprise Location-based Search and Advertisement Market 2014-2018 / IRTNTR4146)についてEメールでお問い合わせ


◆H&Iグローバルリサーチ株式会社のお客様(例)◆