Global Digital Marketing Market 2014-2018

デジタルマーケティングのグローバル市場(2014-2018)

◆タイトル:Global Digital Marketing Market 2014-2018
◆商品コード:IRTNTR3524
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2014年5月9日
◆ページ数:75
◆資料形式:pdf / 英語
◆納品方法:Eメール
◆調査対象地域:グローバル
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【資料の概要】

本調査レポートでは、"デジタルマーケティングのグローバル市場(2014-2018)"について調査・分析し、エグゼクティブサマリー、市場概観、市場規模及び予測、主要地域別分析、市場シェア、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析等の情報をお届けいたします。

About Digital Marketing
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
• Sales CRM manages customer interaction and aligns an organization’s sales process such as order tracking, sales performance, and distribution.
• Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
• E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
• E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
• WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.
• Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website.
• Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.
TechNavio’s analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 201

Covered in this Report
The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.
TechNavio’s report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• EMEA
• APAC
Key Vendors
• IBM Corp.
• Oracle Corp.
• Salesforce.com Inc.
• SAP AG
Other Prominent Vendors

• Adobe Systems Inc.
• Aplicor LLC
• Attensity Corp.
• Clicky
• ComScore Networks Inc.
• Demandware Inc.
• Ebay GSI Commerce
• Fireclick
• Hybirs
• Intershop
• Lithium Technologies Inc.
• LongJump CRM
• Microsoft Corp.
• Netsuite Inc.
• OpenText Corp.
• Percussion Software Inc.
• Sitecore Inc.
• StrongMail Systems Inc.
• SugarCRM Inc.
• Yahoo Analytics
• ZohoCRM Inc.

Key Market Driver
• Increased Focus on Digital Media.
• For a full, detailed list, view our report.
Key Market Challenge
• Lack of Skilled Personnel.
• For a full, detailed list, view our report.
Key Market Trend
• Emergence of SaaS-based Solutions.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【資料の目次】

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Summary of Figures
06. Introduction
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation
08.1 Global Sales CRM Market
08.1.1 Market Size and Forecast
08.2 Sales CRM Market by Geographical Segmentation
08.3 Global Marketing Automation Market
08.3.1 Market Size and Forecast
08.4 Marketing Automation Market by Geographical Segmentation
08.5 Global E-commerce Market
08.5.1 Market Size and Forecast
08.6 E-commerce Market by Geographical Segmentation
08.7 Global E-mail Marketing
08.7.1 Market Size and Forecast
08.8 E-mail Marketing Market by Geographical Segmentation
08.9 Global Social CRM Market
08.9.1 Market Size and Forecast
08.10 Social CRM Market by Geographical Segmentation
08.11 Global WCM Market
08.11.1 Market Size and Forecast
08.12 WCM Market by Geographical Segmentation
08.13 Global Web Analytics Market
08.13.1 Market Size and Forecast
08.14 Web Analytics Market by Geographical Segmentation
09. Geographical Segmentation
09.1 Global Digital Marketing Market by Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Salesforce.com Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAP AG
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Summary of Key Figures
Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion)
Exhibit 4: Global Digital Marketing Market Segmentation 2013
Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion)
Exhibit 6: Sales CRM Market by Geographical Segmentation 2013
Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion)
Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013
Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)
Exhibit 10: E-commerce Market by Geographical Segmentation 2013
Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion)
Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013
Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)
Exhibit 14: Social CRM Market by Geographical Segmentation 2013
Exhibit 15: Global WCM Market 2013-2018 (US$ billion)
Exhibit 16: WCM Market by Geographical Segmentation 2013
Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion)
Exhibit 18: Web Analytics Market by Geographical Segmentation 2013
Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013
Exhibit 20: Global Digital Marketing Segmentation 2013-2018
Exhibit 21: Market Attractiveness by Global Digital Marketing Segments
Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013
Exhibit 23: IBM Corp.: Business Segmentation
Exhibit 24: Oracle Corp.: Business Segmentation
Exhibit 25: Salesforce.com Inc.: Business Segmentation
Exhibit 26: SAP AG: Business Segmentation



【掲載企業】

IBM Corp., Oracle Corp., Salesforce.com Inc., SAP AG, Adobe Systems Inc., Aplicor LLC , Attensity Corp., Clicky , ComScore Networks Inc., Demandware Inc., Ebay GSI Commerce, Fireclick , Hybirs , Intershop , Lithium Technologies Inc., LongJump CRM, Microsoft Corp., Netsuite Inc.,OpenText Corp., Percussion Software Inc., Sitecore Inc. , StrongMail Systems Inc., SugarCRM Inc., Yahoo Analytics, ZohoCRM Inc.

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

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